What mobile users really want

“Something’s got to give, we can’t continue on the road we are,” says Acision’s Steven van Zanen, of the way carriers have addressed customer experience problems so far. Yet it’s not all bad news, research shows that consumers are willing to accept fairness principles in the distribution of bandwidth, and also optimisation of content.

So what are the issues that mobile users themselves  think are most denting their service quality, and what does that mean for the operators?

(This is a sponsored video)