Telco gets closer to its audience of 25 million subs
Vodafone Turkey has contracted Cisco and Qwilt to use their federated content delivery to dramatically improve the enjoyment of live streaming, video-on-demand and media apps for 25 million people across the country. Qwilt’s Open Edge Cloud for Content Delivery comprises Edge Nodes Software, Cloud Services and Open APIs (application programming interfaces). It raises the quality of content delivery by caching and delivering everything from the very edge of its network, doing more cut the journey time to the subscribers than any commercial or private content delivery network (CDN), it says. Ultimately, this technology creates money making option for content delivery, according to Qwilt CEO Alon Maor.
This new streaming model is compliant with Open Caching guidelines from the Streaming Video Technology Alliance and includes Cisco’s edge compute and networking infrastructure to deliver the solution-as-a-service to service providers worldwide.
This design minimises the cost of building network capacity and substantially improves the quality of the delivered service. Besides pleasing the subscribers with quality imagery, the service helps the telco by helping it expand on a budget. Vodafone Turkey is now offering more media for less moolah and better applications with less aggravation, according to Levent Gemici, its Chief Strategy, Wholesale and Customer Operations Officer.
As the demand for our live streaming, VoD, and application services grows, Vodafone will collaborate with Turkey’s content publishers to build an infrastructure that creates top-quality experiences. By partnering with Cisco and Qwilt the telco can deliver content using its existing capacity. “It gives us access to a more scalable content delivery infrastructure while ensuring our customers receive the best streaming quality,” said Gemici.