Turkcell has announced a collaboration with Akbank to merge its NFC-based Mobile Wallet Service, Turkcell Cep-T Cüzdan, with Location Based Services (LBS) such as special offers and promotions.
Adding LBS to NFC enables Akbank card users, who have added their Axess cards to Turkcell Cep-T Cüzdan, to be informed about promotions and campaigns around their current location. Turkcell Cep-T Cuzdan users who wish to use these campaigns can go to the related sales points and pay through their mobile wallet.
Turkcell’s Chief New Technology Business Officer, Cenk Bayrakdar, commented: “We are proud to have realised many firsts in the area of NFC technology. We will ensure that our customers who have Axess cards will make use of the advantages of mobility via Turkcell’s Cep-T Cüzdan application, and conveniently realise the opportunities that surround them with location-based marketing capabilities.”
Akbank Executive Vice President in charge of Payment Systems, Mehmet Sinde,l commented: “We completed the first stage of our project — enabling shopping with Axess cards by registering them with users’ mobile phones through our collaboration with Turkcell. Now we are launching this new application — the first application in our country which combines NFC technology and location based services. By doing so, we will enable our card holders to make full use of the advantages of mobility, and with location based marketing we can easily alert card holders to notice the opportunities around them.”