Tighter integration, smoother edges
The Soluciones division of Spanish telco Telefónica has struck a deal with content specialist Qwilt under which the latter will expand its coverage and delivery capacity in Spain by using the Telefónica Content Distribution Network (TCDN). The telco’s network secures a fast, high-quality and seamless delivery for its entertainment services claimed Qwilt CEO Alon Major. Telefónica already delivers Movistar Plus+ content through its TCDN. This is a self-developed product that industry bible Rapid TV News claims has the highest speeds and points of presence in Spain. The Telefónica Content Distribution Network takes the delivery further giving the telco access to Qwilt’s ‘extensive’ network of servers installed in other service provider networks around the world.
This new integration agreement is a formal guideline to provide clarity for their future point works, based on open application interfaces and content exchange between both content delivery networks, which allows Qwilt traffic to be piped to customers with access to Telefónica connectivity. The new common goal is to fine tune the delivery as both work on improving their respective end-user experiences.
The project will officially recognise the need for integration through the use of Open Caching standards promoted by the Streaming Video Technology Alliance (SVTA), to which both companies belong. This facilitates the delivery of content from third parties through the two CDNs in a transparent manner, benefiting both from Qwilt’s global server deployment operation around the world and from the physical proximity of the TCDN to Telefónica customers.
“Internet traffic is increasing rapidly and content providers need delivery services that are increasingly efficient in light of the competition we are witnessing for Internet bandwidth,” said Francisco Javier Pascual, director of product marketing for Telefónica Companies. “With this agreement, Telefónica’s TCDN and Qwilt’s delivery capacity are strengthened.”
Qwilt CEO Alon Major described Telefónica as, “a fantastic addition to our global network that allows us to further develop our content delivery service offering.” Content delivery in the industry as a whole and this formal recognition of standards helps create the momentum needed. The objective for Qwilt is to build the highest performing edge delivery network in the world.