Everything Everywhere’s new CEO Olaf Swantee has swung the axe at management level, making a number of major changes at the UK’s largest mobile operating company.
Despite a number of high profile departures and a press release keen to give the impression of change, the most notable aspect of the reshuffle is that there are only three new faces within the management team, and one of those comes from elsewhere within the FT-Orange group. The rest of the group has been assembled from people who were already doing effectively the same jobs, or have moved up a tier.
Despite a release statement from Swantee that said he was “bringing in some new faces with broad-ranging, international expertise”, Mobile Europe could confirm only three new starters from outside the telecoms Group – Marc Allera, who has joined from 3 UK, new head of HR Francoise Clemes, who was formerly head of HR for FT-Orange Group in Europe, and Ralf Brandmeier, Chief Performance Officer, who had previously consulted for Orange.
So here’s a list of who is in, who is out, and who has shuffled sideways or gone nowhere…
OUT
A number of senior names are leaving the company, as Everything Everywhere seeks to portray the changes as a shift from “integration” to “delivery”. Among those leaving are Richard Moat, CFO and Deputy CEO; Andrew Ralston, Chief Commercial Officer; Ian Pitcher, VP of HR; and Nicolas Ott, VP of Strategy, Regulation and Planning;
Neil Macgeorge, VP of Trading and Linda Kennedy, Chief Change Officer, will also be leaving the business but will return as consultants throughout the rest of the year, a statement from EE said.
IN
Marc Allera, most recently Chief Commercial Officer at 3 UK, has been tasked with heading up the sales effort, as Chief Sales Officer. He will start in 1Q 2012.
Francoise Clemes, currently VP HR for Orange in Europe and the Middle East will now be Chief of HR for EE.
Ralf Brandmeier, Chief Performance Officer
UP/ SIDEWAYS
Pippa Dunn moves from a role as Orange VP, Everything Everywhere to CMO, consumer
Chief Development Officer Gerry McQuade takes on the CMO position for all non-consumer activities. He will also cover for Allera as head of sales until Allera arrives in 2012.
Jackie O’Leary gets a change of title from Vice President of Customer Operations to Chief Customer Officer.
Neal Milsom, formerly VP Finance, becomes Chief Financial Officer.

Fotis Karonis, formerly VP of Information Technology now becomes the Acting Chief Technology Officer.
Steven Day, VP of Brands and Communications becomes…Chief of Brand and Communications.
Stephen Harris stays as Chief of Staff.