SFR to integrate WiFi with 3G service; plus offers free femtocells

French operator SFR is close to commercial launch of software that will automatically connect users to WiFi hotspots or to the 3G network, depending on availability. The WiFi Auto Connect driver is in a pilot phase in three Departments, prior to a planned nation-wide rollout later this year.

SFR has access to nearly 4 million hotspots in France, through its residential neufbox product, and public access points. Its Auto Connect service is intended to enable users to automatically connect to SFRโ€™s WiFi network and to switch between 3G or WiFi networks. SCR said this would offer a โ€œunique mobile broadband user experience, completely fluid between its WiFi Hotspots and 3Gโ€.

In addition to its WiFi strategy, SFR has started marketing a โ€œfreeโ€ femtocell product to all its subscribers. Users pay โ‚ฌ49 for the femtocell, which can be redeemed when the unit is activated. The unit, called โ€œSFR Femtoโ€ is being marketed as a mobiel coverage solution. It can be plugged in as an โ€œadd onโ€ to โ€œmostโ€ existing DSL routers, and as a USB โ€œclick-onโ€ to SFRโ€™s own Neufbox Evolution product.

As well as these femto and WiFi investments, the operator also continues to expand its macro network. It said it would have its first three cities covered with 42Mbps HSPA before the end of 2011. At the moment, it has the 12 largest French cities covered with 21Mbps HSPA. The operator also said it is โ€œdensifyingโ€ 3G coverage in key areas, such as tourist resorts and along TGV routes.

The company, which has just won 2.6GHz spectrum for the provision of LTE services, also this week held an LTE demo in Marseilles in collaboration with Nokia Siemens Networks. The company said it invests โ‚ฌ1.5 billion annually in its overall network infrastructure, which includes a degree of fibre backhaul connectivity.