Will the introduction of tiered data pricing be a successful step towards closing the gap between data revenues and usage? How can operators best communicate with their customers to allow simplicity, but also personalisation; flexibility, but also clarity?
At Mobile World Congress 2011, Mobile Europe and Redknee hosted a discussion to debate the opportunities, challenges and future direction of tiered pricing. The debate brought together operators, a leading analyst and a leading provider of operator-focussed solutions.
Discover how Telefonica views the transition to tiered data pricing and the opportunities it gives them for customer interaction; hear how and why US MVNO I-Wireless made the change from flat rate to tiered pricing; and hear what future capabilities operators will be able to exploit to enable more profitable and customer-focussed mobile data services.
Host: Keith Dyer, Editor, Mobile Europe
Panelists: Tanya Field, Director, Mobile Data Group, Telefonica; Patrick McDonough, GM, I-Wireless; Mark Newman, Chief Research Officer, Mobile Operator Strategies, InformaTM; Lucas Skoczkowski, CEO, Redknee
(This is a sponsored video)