Proximus and Belgian bank Belfius have teamed up to market exclusive and digitally integrated offers to each otherโs customers.
The companies say the deal โoffers a relevant local alternative to global players who integrate telecom, media and financial services into their ecosystems.โ
From next year, Proximus customers will have access to mobile banking from Belfius, supporting digital and cashless payments. In return, Proximus will develop a package of applications for Belfius. The bankโs customers will receive enhanced content and services offers linked to their banking profile, such as VIP experiences and mobile data.
The partners say the initiative is unique and a world-first example of a collaboration on an equal footing between a bank and a telecom operator, adding that โthe way in which Belfius and Proximus will provide access to their mutual offers will push back the limits of conventional ecosystemsโ.
Proximusโ strategy
Guillaume Boutin, CEO, Proximus (pictured standing), commented, โI โm convinced that the creation of local ecosystems and the combination of two strong local brands, two emblems of the Belgian economy and two digital champions allow us to create a more complete, innovative and relevant service offering for the benefit of our customers.
โThis digital mindset and fundamental openness to cooperation is a driving force behind our new strategy, which aims to make Proximus the reference operator in Europe.โ
Marc Raisiรจre, CEO, Belfius (pictured sitting), said, โIโm particularly happy and proud that Belfius and Proximus are becoming strategic partners. Not just because we are laying the foundations for a strategic collaboration unique in the world. But above all, because we are creating an innovative business model that makes real sense and will be a true โlife-changerโ for our customers.
โBoth in terms of the product offer specially designed for our customers and the exceptional experience we want to offer them. Proximusโ visionary choice to also be a content provider combined with our own expertise and strategy will allow us to create disruptive digital environments that bring real change to customersโ lives.โ