Proximus signs digital partnership with Belgian bank

Proximus and Belgian bank Belfius have teamed up to market exclusive and digitally integrated offers to each otherโ€™s customers.

The companies say the deal โ€œoffers a relevant local alternative to global players who integrate telecom, media and financial services into their ecosystems.โ€

From next year, Proximus customers will have access to mobile banking from Belfius, supporting digital and cashless payments. In return, Proximus will develop a package of applications for Belfius. The bankโ€™s customers will receive enhanced content and services offers linked to their banking profile, such as VIP experiences and mobile data.

The partners say the initiative is unique and a world-first example of a collaboration on an equal footing between a bank and a telecom operator, adding that โ€œthe way in which Belfius and Proximus will provide access to their mutual offers will push back the limits of conventional ecosystemsโ€.

Proximusโ€™ strategy

Guillaume Boutin, CEO, Proximus (pictured standing), commented, โ€œI โ€˜m convinced that the creation of local ecosystems and the combination of two strong local brands, two emblems of the Belgian economy and two digital champions allow us to create a more complete, innovative and relevant service offering for the benefit of our customers.

โ€œThis digital mindset and fundamental openness to cooperation is a driving force behind our new strategy, which aims to make Proximus the reference operator in Europe.โ€

Marc Raisiรจre, CEO, Belfius (pictured sitting), said, โ€œIโ€™m particularly happy and proud that Belfius and Proximus are becoming strategic partners. Not just because we are laying the foundations for a strategic collaboration unique in the world. But above all, because we are creating an innovative business model that makes real sense and will be a true โ€˜life-changerโ€™ for our customers.

โ€œBoth in terms of the product offer specially designed for our customers and the exceptional experience we want to offer them. Proximusโ€™ visionary choice to also be a content provider combined with our own expertise and strategy will allow us to create disruptive digital environments that bring real change to customersโ€™ lives.โ€