You can’t tailor apps without dexterity
Telecom software and services specialist Amdocs has promised to make three dramatic transformations to mobile operator Three UK. It is helping it to adapt it to cloud computing, personalise its attention to customers and teach it to make ‘data driven’ decisions.
Under the managed service agreement, Three UK will use Amdocs’ logical data model (aLDM) to build a scalable, open and modular data system which collects, organises and stores data. The idea is that users get fast easy access to valuable information. Three UK’s cloud-based data design should hopefully give it instant insights into customers, who benefit from contextual, timely tips. The crucial difference is in the integration of data. This is the difference between having a handy concierge in the hand and being pestered by a badly informed digital dictator.
Amdocs said it’s creating a data-quality framework that captures, reports and improves data-quality metrics. A common, unified data model and the structuring of data in a subject-oriented, integrated manner is the foundation for self-service business intelligence initiatives, according to Belinda Finch, Three UK’s Chief Information Officer. “This project makes our data transformation keep pace with our wider digital transformation,” said Finch.
If mobile operators want to give customers tailored, personalised experiences, then their analysis has to be on time and on the money, according to Amdocs Head of Strategy Anthony Goonetilleke. In support of this, Amdocs has released more details beyond the usual platitudes about ‘monetisation’.
Some of its ideas for 5G systems were developed in the Americas 5G Experience Lab in Dallas. The America lab is described as a ‘sandbox’ where Athonet, PENTE Networks, Exium, Airspan, Inseego, BEC Technologies, CommScope and HyperBlox conspired to create new services and integrate apps from Taqtile, Corsight and Proximie. The idea is to redesign app so they can be tailored for the customers of operators, like Three UK, so that they don’t disappoint them with ‘one size fits all’ blanket offerings.
Amdocs said it demonstrated how, in health services, doctors can virtually ‘scrub in from any location’. Presumably this means log on to any meeting in order to teach and collaborate with other medical professionals. Another business use case involved using ‘real-time computer vision to determine access eligibility’ to personalised concierge experiences. Meanwhile, field engineers may get better guidance and support delivered though Amdocs-inspired augmented reality glasses. The final example given described the automation of the quality control process during the manufacture of products.
From now on operators must figure out what their clients, be they subscribers or enterprises, can actually use, according to Goonetilleke. “We’ve already seen incredible momentum that pushes the limits of what’s possible,” he said.
The 5G Experience Lab will be at Mobile World Congress Barcelona, February 27-March 2, 2023