CEM in a 4G World – what’s the difference?

Will the introduction of 4G networks make any difference to the way operators address Customer Experience Management? If so, how can operators best manage the user experience across 2G, 3G and LTE networks, as well as find new ways to interact and communicate with their customers?

Three experts in the area give their view on data analysis and correlation across networks, multi-channel interaction, and the move to on-device communication.