Full track download with no software required on the phone
ONE, Austria’s third largest mobile operator, is adding QPass’ content download functionality to its LADEZONE music download service, meaning customers can now download and play entire tracks on their mobile phones without requiring any software to be downloaded to the handset.
QPass, perhaps best known for its M-Payments business line, offers a full track music download module which supports multi-formats (mp3, 3gp, AAC and Real Audio), includes OMA 1.0 compliant DRM and a download library with entire tracks. ONE is the first mobile operator in Austria and one of the first European operators to enable its customers to download entire music tracks to 3G and 2.5G phones.
“Qpass is an excellent partner in enabling the further success of our new UMTS mobile music services,” says Christian Riener, Marketing Director of ONE. “I’m looking forward to continuing to work with Qpass to ensure that the ‘LADEZONE’ download service broadens its mobile music fan base as steadily in the future as it did in the past.”
“There’s a strong trend in the mobile operator community to maximize content delivery revenues by leveraging a single platform to manage all types of digital media,” said Steve Shivers, SVP, Worldwide Sales and Marketing, Qpass. “Qpass’ Content Delivery Platform is designed for this objective and enables ONE to offer its customers a superior full track music service will increase their data ARPU.”
AContent Delivery Platform provides services such as content upload and management, front-end rendering, transcoding, delivery, DRM and CRM functionality, and alerting capabilities.