If the mobile industry is to make the most of mobile ring back tones and other musical content, it needs to win back the trust of the music industry, a music industry veteran has told Mobile Europe.
Nick Price, director of music content at Muzicall, said, “It has been a long haul to get the relationship re-established because there has been utter hatred between the phone companies and the music companies, who have seen a complete pillaging of their copyright.”