Vodafone today announced that it is to extend its Vodafone 360 services with the launch of a 360 Shop for Android.
The 360 Shop on Android has been designed specifically to ensure that customers can easily search for and browse the applications most suited to their needs and interests. This is achieved through a personalised recommendations tool and dynamically changing promotional areas such as best rated, top downloads, categories and filtered lists. Feature content promotions will be run by local market editorial experts to further showcase locally relevant apps. All paid-for content is charged to the customer through operator billing, with funds regularly transferred into the developer’s bank account, making it simple for developers to keep track of revenue.
Through the 360 Shop on Android, Vodafone is giving apps developers the ability to publish either JIL or native Android apps in the 360 Shop. Developers can also take advantage of existing Vodafone features such as clear pricing, a transparent review process and in-depth reporting.
“Developers want to know that their app will be seen by consumers, and the 360 Shop on Android has been designed to maximise opportunities for content promotion,” said Lee Epting, Director of Content Services at Vodafone Group. “Initial data is showing that up to a third of the catalogue gets exposed in a single day. This is a market-leading approach which will allow both customers and developers to get great value out of the 360 Shop.”