Agillic, the specialist in Customer Lifecycle Marketing (CLM) is to showcase the latest release of its CLM solution in Barcelona.
Customer Lifecycle Marketing is giving marketing professionals greater flexibility and control to communicate with entire customer bases individually. Most operators struggle connecting with differentiated customer expectations. With CLM, operators are able to treat every customer as their only one by building cost-effective relationships that create real emotional ties.
Agillic's presence at Mobile World Congress will focus on its ability to transform the customer experience across every stage of the lifecycle. Already deployed by a number of leading operators, Agillic has proved that immediate customer satisfaction is possible by the implementation of fast, proven marketing programmes. With on-demand deployment options, operators benefit from easy-to-set-up trial solutions. These are up and running in less than 8 weeks and provide tangible business results in as little as three months.
"Today's customers want convenience. They are used to the relevancy and speed provided by search engines. They expect this same level of accuracy to transcend to all their requirements and at the exact moment they need it" explains Carsten Hyldahl, Agillic's CTO. "CLM gives operators the ability to interact with customers in real time by instantly acting on customer behaviour. The results of combining relevance of message with accurate customer timing are powerful – operators already adopting CLM are witnessing significant improvements in retention and ARPU".
Visitors to Agillic's exhibition stand during Mobile World Congress will be able to feel the effect of communicating relevant messages to customers on a 1-to-1 basis, consistently across SMS, the web, mobile portal, direct mail and customer services. Agillic will be in Hall 1, Stand 1D70 between 11-14 February 2008. More information on the importance of personalising the customer experience can be found in Gartner's Dataquest Insight Report – "New Solutions to Personalise the Customer Experience".