Redknee, a provider of billing and charging software and solutions for communications service providers, has announced the launch of its data charging and policy solution, NGRC, at VivaCell-MTS in Armenia. VivaCell-MTS is part of the MTS Group, which serves more than 100 million subscribers across seven countries.
Supporting the launch of VivaCell-MTS' 3G network, Redknee's data monetization platform has enabled it to develop and launch mobile broadband service offerings to suit the different usage habits and needs of its subscribers as it strives to drive revenue and increase its 80 per cent market share against the incumbent and new competitors entering the market.
An example of its targeted mobile broadband services includes the ‘MTS Connect' prepaid and postpaid bundles, which provide the subscriber with a high quality, transparent user experience and allows VivaCell-MTS to provide flexible tariffs and differentiated and targeted price plans according to the subscriber's spend and network usage. Redknee's real-time data rating, charging and policy is enabling VivaCell-MTS to provide transparent and two-way communication with customers so that it can always be assured of the charges that will be incurred, the status of their tariff threshold and also receive real-time promotions, leading to increased customer loyalty and satisfaction.
Ralph Yirikian, VivaCell-MTS General Manager, commented: "The number of VivaCell-MTS' wireless broadband subscribers has grown tremendously since the Company launched its HSPA/UMTS-based 3.5G network, reflecting the intensifying demand for wireless broadband access in Armenia. Therefore, the priority for VivaCell-MTS now is to be able to support future data traffic growth. Due to our extremely competitive market, we are focused on always outstripping our competitors by providing differentiated products that appeal to our customers. Redknee's support has been instrumental to our successful launch of the most innovative mobile broadband services to the people of Armenia."
Lucas Skoczkowski, Redknee's CEO, commented: "The successful launch of VivaCell-MTS' mobile broadband services further proves Redknee's real-time personalization and monetization solutions are driving profitability, growth and market differentiation for our customers. At Redknee, we continue to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world."