Opinion – Real-time policy control – way out of increasing data traffic and shrinking revenues

The number of smartphone users is growing steadily and thus data traffic is growing as well. Video and gaming applications as well as social networks are ranked top in smart devices usage. For service providers, the increase in data traffic is not just a problem but can also be an opportunity. Orga Systems' solutions applying dynamic policy management help operators to prepare for a successful future.

Increase in traffic on mobile networks
Mobile data traffic is growing fast but revenues are lagging behind the cost operators have in providing it. Operators have recently reported increases in data usage from an average of 5-6 Gbps in 2008 to 24 Gbps in 2009, which signifies a fourfold increase in just one year. To generate sustainable revenues from data services, service providers are now seeking ways of supporting subscriber management along with real-time policy and charging control. They have to create interfaces to the network elements responsible for collecting and aggregating usage information for related charging and billing processes.

Simplifying complexity by using just one platform
Managing the way subscribers are using new and bandwidth demanding services is getting crucial for service provides around the globe. Dynamic real-time policy management enables mobile operators to maximize their mobile broadband and data revenues. Complete service personalization, meeting the subscriber's individual expectations, unlocks additional revenues within profitable customer segments. Orga Systems' Next Generation Control Point, helps operators to manage complex subscriber profiles and charging rules for all services across all networks. It unifies dynamic policy management, active mediation and charging control in one single platform. The solution is based on Orga Systems' proven experience in managing real-time charging for 60+ million subscribers on one system.