Vodafone Turkey, Turkey's second largest mobile operator, has successfully launched End2End's fully outsourced Content Retailing Solution replacing Vodafone Turkey's previous platform service.
The Content Retailing Solution from End2End, Europe's leading provider of managed service solutions for mobile data, provides Vodafone Turkey with a fully outsourced gaming service including sourcing, deployments, hosting, retail management and settlement. This deal gives Vodafone Turkey access to over 100 content providers, including games from local developers in Turkey, as well as state-of-the-art content delivery functionalities and settlement services, which optimise profitability and content distribution.
Bernadette Lyons, Managing Director of End2End said "We are very happy with the extended cooperation, and we are working very actively with retail activities to be able to further increase the volumes for Vodafone Turkey."
End2End's Content Retailing Solution is already live in 20 countries, delivering retail and content management to leading operators across Europe and Asia Pacific. End2End's recent acquisition of Terraplay has strengthened its offering with the addition of in-game billing, cross operator community and multiplayer, and, combined with its content delivery system, takes End2End's mobile games retailing to a new level.