White labeled managed service allows consumers to try mobile games before buying
July Systems, an innovative technology solutions provider of smart mobile content retailing services, and Deep Visions, a Hamburg-based multimedia company, announced the launch of a try-before-you-buy mobile games service on the leading portal Firstfun.TV. The unique service will allow members of Firstfun.TV’s gaming community to download and try a full catalog of mobile games for free, before deciding whether they wish to buy the games. The cross-operator service is available to subscribers of Vodafone, O2, T-Mobile and debitel, and can be accessed from the Firstfun.TV porta.
Oliver Schmidt, CEO, Deep Visions, comments, “We see this cooperation as a great opportunity to become an established top seller of mobile phone games in German-speaking countries. To this end, we will initiate a relaunch of our entertainment range within the next few months. Our experience in the gaming sector, along with our large user community dovetail nicely with the technology of July Systems. Plus, we share the same view as to what the market really needs. A clear win-win situation.”
According to Dr. Wilhelm Bielert, Vice-President EMEA Operations, July Systems, this cooperation means a significant competitive edge for mobile service retailers: “Our mobile content retailing solution gives consumers the opportunity to buy only what they really want. As consumers increasingly feel tricked into buying unwanted subscriptions we now offer a new way for them to preview full original content rather than scaled-down trial versions. As our empirical data from other territories already shows, these retailing models will increase revenues for the service retailer as well as higher consumer satisfaction. With Firstfun.TV we found a partner who is able to offer extensive know-how along with many years of experience in the management of a large consumer community with nearly 150,000 members.”
The new service on Firstfun.TV is completely managed end-to-end by July Systems and is built entirely on July’s German mobile retailing infrastructure. July manages content sourcing and selection, service design and testing, as well as delivery and support. July’s foundation supports billing on all leading German mobile operators including Vodafone, O2, T-Mobile and debitel, allowing July to quickly deploy different types of cross-operator, cross-content mobile services for new customers and partners in Germany.