ActiveMedia and Flytxt power m-vouchering for “Orange Wednesdays” launch
Flytxt, the leading mobile technology provider, today announced that it has chosen ActiveMedia Technology, designers of real time m-voucher authentication technology, as its preferred supplier for the roll out of the first nationwide m-voucher promotion. Flytxt is working with ActiveMedia within the overall ‘Orange Wednesdays’ project– a groundbreaking ‘two-for-one’ ticket promotion delivered to Orange customers’ mobile phones.
ActiveMedia is supplying real-time m-voucher authentication technology, which will be installed in over 450 cinemas nationwide – almost the entire cinema industry. The m-voucher terminals are part of a broader mobile vouchering application managed by Flytxt. ActiveMedia was chosen as Flytxt’s preferred supplier due to the existing relationship between the two companies, flexibility in delivering redemption solutions and because ActiveMedia’s RAPOS terminals were the most suitable for the ‘Orange Wednesdays’ project.
Flytxt is providing the overall technical solution for the ‘Orange Wednesdays’ project and has integrated the RAPOS application within the overall backend technology operations. Flytxt worked with Orange’s marketing and sponsorship team to develop the concept and business case behind ‘Orange Wednesdays’ and has project managed the entire promotion as lead consultant and technology provider. Orange customers can text to the short code 241 to receive a mobile voucher entitling them to two cinema tickets for the price of one, which can then be redeemed at terminals in cinemas nationwide.
Ramesh Kumar, Managing Director, ActiveMedia Technology added: “This is a really exciting project for us. We’ve conducted many similar campaigns since our launch in 2001, but an initiative of this magnitude represents a powerful endorsement of the potential for m-voucher technology. Working with Flytxt, our RAPOS offering makes operations flexible and seamless, ensuring Orange can target its customers with a totally unique offering. We look forward to developing our relationship with Flytxt for the benefit of Orange and other customers in the future.”
“ActiveMedia’s experience in the deployment of mobile coupons, tickets and m-CRM solutions led us to choose them for the ‘Orange Wednesdays’ project.” said Flytxt Chairman, Lars Becker. “Our solution will deliver m-vouchering capability to Orange and its customers across the UK for the next three years, and this length of contract is testament to the flexibility and scalability of our offering.”
‘Orange Wednesdays’ is part of a broader campaign for the mobile operator to strengthen its links with the UK film industry and to deliver exclusive products or services that will benefit its customers. Orange has sponsored the British Academy Film Awards since 1998 and became the title owner in 2000. Orange has also sponsored the highest profile strand of the BFI London Film Festival for the last two years.