Comverse, a unit of Comverse Technology, Inc. and the world’s leading supplier of software and systems enabling network-based multimedia enhanced communication services, today announced availability and operational deployment of Comverse MMS A2P Expeditor, a dedicated high-capacity delivery solution for high-volume application-to-person (A2P) multimedia messaging services (MMS).
Multimedia applications generate heavy traffic through the mass distribution of content and messages. Through its specialized architecture and robust scalable design, the highly efficient processing and delivery capabilities of Comverse MMS A2P Expeditor enables heavy A2P traffic loads to be properly handled and safely delivered in an optimized manner. Time-sensitive content is expedited to a large number of subscribers at once, taking care of the heavy volume, traffic bursts and event-based peaks associated with mass MMS push applications.
Already deployed and operational, Comverse MMS A2P Expeditor can be installed in the service provider network as a standalone A2P MMS solution, or smoothly integrated side-by-side with an existing third-party lower-capacity MMSC. It can also be upgraded at a later stage to a high-capacity Comverse MMSC handling both A2P and P2P (person-to-person) messaging, thus maximizing customers’ investment protection and extending the benefits of superior content handling capabilities to all subscribers.
“Application-generated multimedia messaging differentiates the operator, introduces subscribers to the world of MMS, encourages MMS usage, and is designed to generate revenues with compelling services such as breaking news and alerts in sports, finance, traffic and politics, as well as marketing, promotions and games,” said Amit Mattatia, VP and General Manager of the MMS Division at Comverse. “Drawing from our expertise in building the high-capacity Comverse MMSC, we have introduced Comverse MMS A2P Expeditor as a cost-effective way for operators to leverage their existing equipment while deriving full advantage from new and highly attractive application-to-person multimedia services.”