Texting has never become a mainstream business tool, despite its uses in certain verticles and ubiquity as a private means of communication. But Telsis is hoping its SMS Router technology, which bypasses the store-and-forward functionality of the SMSC, will lead to an increased take-up, and perhaps even to business switching operator.
Called “Text For Business”, Telsis is positioning its product as one which may well encourage large corporate accounts to switch network operators.ÂÂ
The new services enable mobile operators to make their text message networks business-ready by providing reliable and fast delivery together with the critical functions of divert, copy, log, and virtual private networking (VPN).ÂÂ
“Less than half of business managers regard text as a suitable communications medium for work,” said Telsis CEO Jeff Wilson. “And no wonder. Legacy network infrastructure means text is unreliable and cannot provide the core management functions that are taken for granted with voice communication and e-mail.
“We’ve changed that and turned SMS into a serious tool for business.
“You’ll see mobile networks deploying Text For Business generate greatly increased revenues from their most important high-value customers as well as winning major new business with corporate accounts, migrating to them from rival operators.”
Telsis Text For Business provides:
l Divert — diverts text to any phone, to e-mail, or triggers an automatic ‘out-of-contact’ notification.
l Copy — automatically copies inbound messages to other mobile phones or e-mail addresses.
l Log — outbound text is copied to an e-mail address for secure archiving.
l VPN — adds short-code addressing to SMS, enabling voice VPNs to support text.
Text For Business uses the intelligent routing and direct delivery abilities of the Telsis SMS Router which European mobile operators, including Vodafone UK, Vodafone Greece, T-Mobile Netherlands and Jersey Telecom have already deployed.ÂÂ
Previous generation messaging networks are built around short message service centres (SMSCs) which can create a throughput bottleneck by storing every message before delivery. ÂÂ
SMS Routers use high speed processing to deliver most messages instantly, creating unprecedented quality of service for both person-to-person messaging and for high-volume events such as TV-driven votes. At the same time it enables new advanced SMS-based applications and services to be deployed, and provides sophisticated network protection and load balancing.